Hot Topic Had a Scary-Good Holiday because of Twilight

According to Apparel News Hot Topic enjoyed booming business at the end of 2008. Thanks to their Twilight products and Mall tours, Hot Topic is back on the map.
"Hot Topic’s season of consumer frenzy boiled over on Nov. 10, when more than 2,500 fans of hit film “Twilight” became unruly in front of the Hot Topic store in San Francisco’s Stonestown Galleria retail center. Only 500 people were allotted spaces at the Hot Topic store, all for the chance to purchase “Twilight” merchandise and meet some cast members of the romantic teen vampire movie, which was produced by Summit Entertainment."

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Source: Apparelnews.net