November 26, 2009

"New Moon" is set to dominate Thanksgiving weekend

According to Los Angeles Times, "New Moon" is set to dominate again in the box office over the holiday weekend.

"New Moon" will fade over the long Thanksgiving weekend, but it still has a virtual lock on No. 1 at the box office.

While three movies -- "Old Dogs," "Ninja Assassin," and "The Fantastic Mr. Fox" -- are opening or expanding nationwide on today, the biggest story will be how much "The Twilight Saga: New Moon" declines from its massive $142.8 million domestic opening. All signs point to a drop about equal to that of the original "Twilight" on Thanksgiving weekend last year: 62%. Ticket sales for the sequel have followed roughly the same trend as its predecessor each day since opening Friday.

An equivalent decline over the holiday would give "New Moon" a domestic gross of about $85 million from Wednesday through Sunday and $55 million for the three-day weekend. By the end of the week, its domestic total could easily be $250 million.

Overseas, where the "Twilight" sequel opens in 33 new territories this week on top of its existing 24, the total could easily be the same. So far its international gross is $132 million.

After "New Moon" blew away expectations last weekend, however, few in Hollywood feel comfortable making predictions on how it will perform going forward. It's quite possible that the movie could beat industry predictions once again.

Source: LA Times


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