'New Moon' breaks another record

According to Variety, "New Moon" broke another record, not in the box office but in the internet world. The "New Moon" trailer broke the record for most eyeballs for an online movie trailer. The trailer for 'The Twilight Saga: New Moon' continues to bring in the views continually and is up by 63% since the film's release.

Summit Entertainment’s "Twilight: New Moon" broke another record last week in addition to its opening weekend box office: most eyeballs for an online movie trailer.
According to Visible Measures, the "New Moon" internet spot drew 32.6 million views since last Wednesday, up 63% from the previous frame. The heavy traffic for "New Moon" comes as no surprise as the film played well beyond its fangirl demo, posting $142.8 million over three days. This is the 12th week for "New Moon" on the chart.

Two other pics bowing against "New Moon" -- Warner Bros.’ "The Blind Side" (+163%) and Sony’s "Planet 51" (+209%) as well as the Nov. 25 openers "Ninja Assassin," (+69%) and "Old Dogs" (+7%) showed gains in their viewing, pointing toward a larger trend: moviegoers rely on internet trailers to make decisions before heading to the multiplex.

Source: Variety